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Web Survey Bibliography

Title Survey 101 - A Complete Guide to a Successful Survey
Author Anonymous
Source Perseus Development Corporation, Survey Tips
Year 1999
Access date 07.09.2004
Abstract Business has changed over the years, with companies employing thousands; customers doing business by phone, fax, mail, and the Internet; and vendors from around the world competing to supply products and services. As the process of business has become so dispersed, corporate management finds it increasingly hard to keep in touch with customers, employees, and even most investors.Yet it has never been more critical to gather the types of information the store owner easily acquired. What was a natural expression of doing business at that time is really a model of what successful companies do today. Corporations commission studies of new and existing markets. Focus group leaders try to understand the issues driving customers and prospects alike. Dedicated staff handle inquiries from investors. In short, many modern businesses spend extensive time and lots of money to better understand the needs and concerns of stakeholders - the people with a vested interest in the companies.
Year of publication1999
Bibliographic typeGeneric - other
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Web survey bibliography - 1999 (45)